Featured
The Future of Exhibit Design
Bemidji students inspire industry professionals
eConnections speaks with Philip Lauzon, MC2 creative director
Most of today’s exhibit designers come from an industrial, architectural or interior design background. But the times are changing.
At Minnesota’s Bemidji State University, students c … Read more »
The ABCs of RFPs
eConnections talks with Rich Gilligan, VP of marketing, TELUS International
The exhibit RFP (request for proposal) process can be detail-heavy and time-consuming. To simplify it, some people reuse an existing document. But they shouldn’t.
With a well-thought-out RFP and evaluation of responses … Read more »
Metrics & More
Measurement Tip #25
How Forecasting a Marketing Event Influences Perceptions and Results
by Ed Jones
Forecasting is an essential part of planning, otherwise, there is no way to know what the results should be and therefore how much to spend as an investment. Without a forecast, it is difficult to tell what elements … Read more »
Measurement Tip #24
Is your conference an expense or an investment?
by Ed Jones
Many organizations regard their conference as a necessary expense, one that serves to educate customers to be successful in using products or influences employees to do a better job. Having evaluated and measured a variety of conference … Read more »
What's Your Best Advice?
How do I get my coworkers to leave nothing behind?
I saw that viruses can live on hard surfaces for up to three days. Many of my coworkers come into work sick. How can I prevent them from contaminating my workspace?
— Helen, marketing assistant
Here’s some healthy advice
Although the flu season may be over, colds and a slew of viruses c … Read more »
I finally have some money, but now what?
My budget just came through, and it’s bigger than I’d expected. I don’t have enough money to buy a new exhibit, but I can update the one I have. Where should I start?
— Lena, exhibits manager
Invest wisely for future returns
Lena, with cash finally in hand, you probably want to start updati … Read more »
Events and Meetings
The Social Strategy
Making social media work for you
by Lena Valenty – EXHIBITOR
Tools like Facebook, Twitter and LinkedIn can help you boost your trade show marketing programs. But using them isn’t as simple as getting an account and sending out messages; you need to clearly define your goals and not just determin … Read more »
Meetings That Make Sense
Ways to make sure your events appeal to your attendees
by Christopher Kelly and Ryan Simonetti – Successful Meetings
A successful event is much more than just a collection of exhibitors in a large, enclosed space. It’s an experience, one that appeals to all your attendees’ senses. Plus, it meets … Read more »
Get More Done
Don’t Maximize Your Multitasking
Optimize it
by John Rossheim – monster.com
Ah, multitasking. It’s not just a buzz word; it’s a way of life in the corporate world. And chances are, it’s something you’re obliged to do every day. Some people find it invigorating switching from one task to another throughout the day. But if you’re … Read more »
Hiring a Design Partner?
Get your relationship off on the right foot
by Sean Madden – Harvard Business Review
Establishing a relationship with a designer is akin a successful marriage. You need someone who understands your needs, your shorthand, what you hope to get from the relationship and always has your best interes … Read more »
Your Career
Hiding Out During Those Business Meetings?
Eight ways to show off your speaking skills
by Jeff Wuorio – microsoft.com
Almost every company or department has a weekly or at least a monthly meeting, where the troops are brought together to discuss old and new business. You may be tempted to sit quietly and hope no one notices you. But that … Read more »
Have a Disengaged Boss?
How to deal with a manager who doesn’t manage
by Gilbert Manda – ehow.com
Bosses come in a variety of types: the micromanager, the bully, the idea thief, the wimp. But perhaps the worst of all is the disengaged boss, the manager who is so uninvolved with the business and staff that no one knows … Read more »
Other Recent Posts
Coping With Multitasking Attendees
How to keep them focused in your meeting room
by Michael C. Lowe – Meetings and Conventions
Today, some people virtually refuse to be anywhere without a smartphone or other electronic device turned on and at hand. If they’re not texting or calling someone, they’re busy updating their Facebook pa … Read more »
Are Attrition Clauses a Must?
Yes and no
by D. Benson Tesdahl – Successful Meetings
When you’re organizing an event, arranging accommodations for attendees is often a must. But with that task comes the risk of room attrition. Most hotels have an attrition clause, but many will waive it. In some cases, getting rid of the clau … Read more »
