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Measurement and the Trade Show Exhibit — From Business Card to iPad

by Eric Swartwood, Global Data Capture This is the second of a two-part article tracing the evolution of trade show lead capture from the business card to audience response systems. (Read Part 1 here.) Here, Global Data Capture CEO, Eric Swartwood takes a look at the futuristic capture technologies which are available now and how they can affect the measurement success of a trade show program. PART 2: "Space" Age Lead Capture Technology Last month, I took a look at the inevitable pitfalls of old-time lead capture and set the stage … [Read More...]

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