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eConnections – A digest for event exhibit professionals
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Featured Articles

  • Make Your Next Event Less ‘Eventful’
    May 02nd, 2012

    Make Your Next Event Less ‘Eventful’

    The importance of safeguarding people and property at events. A conversation with event security expert Robert Anderson Exhibit and event professionals are busy people. Whether you’re organizing an event or preparing to participate in one, you have a million things to think about and coordinate Read more »

  • Timeshare Your Face-to-Face Marketing
    March 29th, 2012

    Timeshare Your Face-to-Face Marketing

    Get more for less out of marketing and sales initiatives by Linda Kazares, President, Face-to-Face Connect One of the dominating messages we’ve received from our industry contacts is the need for new, interesting ways of maximizing reduced budgets and reaching new customers. Yet, instead of Read more »

  • Fine-tune Your Channel
    March 05th, 2012

    Fine-tune Your Channel

    And get a clear picture on lead acquisitions eConnections speaks with Rob Murphy, MC2 Chief Marketing Officer Although most companies take great efforts to attract large crowds and make the best impression they can at trade shows, too few of them measure the trade show Read more »

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  • On the Show Floor

  • Do You Have a Facebook Community?

    Do You Have a Facebook Community?

    Or just lots of ‘likes?’ by Cristopher Levy – expoweb.com When many people first venture into the social media realm, they measure their success by the number of people who visit their site. But merely having people stop by for a look-see doesn’t mean you Read more »

  • Techno Files

    Techno Files

    Three more techno tools that are transforming your world by Charles Pappas – EXHIBITOR The technology world is changing the way America does business. And that includes the members of the exhibit/event industry. So, what’s new for 2012? How about novel ways to attract and Read more »

  • More from On the Show Floor
  • Events & Meetings

  • Your Meetings Need a Redo?

    Your Meetings Need a Redo?

    Here are five fixes for you by William Ng – successfulmeetings.com Meetings are complicated things, and putting together a successful one is part science, part art. In fact, for your meetings to achieve your objectives, you must consider five important factors. What are they? You Read more »

  • Techno Trio

    Techno Trio

    The future is now by Charles Pappas – EXHIBITOR Trade shows are known for launching new technologies, things that may have seemed impossible just a few years ago. At the same time, many of these technologies, once adopted, drive the innovative ways that conferences, meetings Read more »

  • More from Events & Meetings
  • What’s Your Best Advice?

  • Previous Dilemma: Are giveaways a ‘given’?

    Previous Dilemma: Are giveaways a ‘given’?

    Our “giveaway” budget has been severely cut back to reduce costs. But our long-term, repeat conference attendees have come to expect a pile of freebies as part of their relatively expensive registration fee. What can we offer as alternatives? Are there any well-received, low-cost items Read more »

  • Previous Dilemma: A known backstabber walks into an office …

    Previous Dilemma: A known backstabber walks into an office …

    It sounds like the start of a joke, but it’s my life. At my previous company, a coworker bad-mouthed me to my peers and upper management alike. Why? She wanted my job. She didn’t succeed, but eventually I came to work for my present employer. Read more »

  • More from What’s Your Best Advice?
  • Your Career

  • Discussing Politics in the Office

    Discussing Politics in the Office

    Asking for trouble? by Kaitlin Madden – Career Builder The old expression “Never discuss religion or politics” has been around for so many years for a reason: It’s good advice. Political issues can stir up some pretty intense emotions, and if you don’t agree with Read more »

  • How to Be More Persuasive

    How to Be More Persuasive

    Five tips for building rapport by Zoe B – lifehack.org Some people are like magnets. Others are drawn to them, they’re enchanted by the way they speak and what they say, and they could sell ice cubes to Eskimos, if they felt like it. You Read more »

  • More from Your Career
  • Get More Done

  • Four Features of a Bad Strategic Plan

    Four Features of a Bad Strategic Plan

    And what to do about them by Josh Nuttall – cmoe.com As an event/exhibit professional, one of your key skills is organization. Hand-in-hand with this goes your ability to create plans, which requires strategic thinking. And that’s where some people may fall short. Do you Read more »

  • Stop Just Thinking and Get Going

    Stop Just Thinking and Get Going

    The ultimate guide to becoming a doer by Roshawn Watson – dumblittleman.com You’re sitting at your desk, and you think of a brilliant idea. You’re amazed and give yourself a mental pat on the back. And then, you do nothing else about it. Why?  Inactivity Read more »

  • More from Get More Done

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    • Where Have All the Manners Gone?
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  • The High Potential Trade Show Marketer

    Keynote Address by Ed Jones at MC² sponsored CTSM Graduate Dinner EXHIBITOR2012.

  • Metrics & More

    • Your staff is essential to obtaining, measuring and reporting great ROI on your events.

      by Ed Jones Measurement Tip 12 It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well? You are now leaving the MC² blog. MC² does not control the Read more »

    • Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

      by Ed Jones Measurement Tip 11 In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible Read more »

  • City Spotlight

    Tempe, AZ

    Things to do

    Overview

  • Green Tip

    Take less staff. Use local professional trade show presenters. They live in the city you are exhibiting in and will leave a smaller travel footprint.

  • Complimentary White Paper

    The Generational Marketing Balancing Act

    Generational Marketing White Paper Find out how marketers can reach Boomers, GenX'ers, and Millenials with digital marketing options that make sense Download our white paper: "The Generational Marketing Balancing Act."

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