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Is Your Exhibit Machine Built to Last?

How to design your trade show exhibit program to operate like a machine by Chris Virtuoso, National Design Director, MC2 Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. And while incorporating these elements into an experience might help make your brand look modern and cutting-edge, if it doesn’t meet your business and marketing goals, the experience will fall flat. The fact is, exhibit design trends come and go, but in reality – trends don’t matter to the overall design. Rather it’s … [Read More...]

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