eConnections
eConnections – A digest for event exhibit professionals
  • Home
  • About eConnections Blog
  • Contact
  • MC² Website
rss
685 views
July 07th, 2010

Digital Engagements

Improving lead retrieval before, during and after events
by Lee Ann Murphy – expoweb.com

Digital Engagements

Throw away the pens and pencils, the legal pads and the Post-It notes. Ditto for the paper name-tags, scannable attendee badges and business cards. Thanks to digital advancements, you can take lead retrieval to new heights before, during and after your next event. The trick is determining which is right for you.

You are now leaving the MC² blog. MC² does not control the content of the destination Web site. To view the article, please click below.

[ Read original article ]

On the Show Floor attendees, data, leads, ROI, Trade Show

Leave a Reply

Click here to cancel reply.




If you want a picture to show with your comment, go get a Gravatar.

Spam Protection by WP-SpamFree

« Previous Post
Next Post »


    • Popular
    • Subscribe
    • Archives
    • Tags
    • How to Look Authoritative
    • Make Your Next Event Less ‘Eventful’
    • Previous Dilemma: Are giveaways a ‘given’?
    • Do You Have a Facebook Community?
    • Where Have All the Manners Gone?
    • emailSubscribe to eConnections Digest
      eConnections Digest is an interactive monthly newsletter that provides you with insights into more successful events and the challenges you face every day.

    • emailSubscribe to Blog Via Email

      Privacy guaranteed. We will not share your information.

    • Subscribe to Blog via RSS Feed
    • Follow Us on Twitter
    • Connect With Us on Facebook
    • Connect With Us on LinkedIn

  • The High Potential Trade Show Marketer

    Keynote Address by Ed Jones at MC² sponsored CTSM Graduate Dinner EXHIBITOR2012.

  • Metrics & More

    • Your staff is essential to obtaining, measuring and reporting great ROI on your events.

      by Ed Jones Measurement Tip 12 It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well? You are now leaving the MC² blog. MC² does not control the Read more »

    • Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

      by Ed Jones Measurement Tip 11 In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible Read more »

  • City Spotlight

    Tempe, AZ

    Things to do

    Overview

  • Green Tip

    Take less staff. Use local professional trade show presenters. They live in the city you are exhibiting in and will leave a smaller travel footprint.

  • Complimentary White Paper

    The Generational Marketing Balancing Act

    Generational Marketing White Paper Find out how marketers can reach Boomers, GenX'ers, and Millenials with digital marketing options that make sense Download our white paper: "The Generational Marketing Balancing Act."

  • Publications

    • Event Marketer
    • More Trade Publications

  • Associations

    • Exhibit Industry Council
    • More
© Copyright MC² 2012. All rights reserved.