What’s the Plan?

Creating a timeline to keep your pre-show planning on track
by Candy Adams – EXHIBITOR

What's the Plan?

Every trade show comes with multiple elements that need your attention — space selection, contracts, goals, objectives, staffing and more — long before you ever step onto the show floor. Getting it all done, without letting a single item slip through the cracks, can be as hard as herding cats. But with the right timeline, you can do it.

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