http://mc2talks.mc-2.com/2012/01/maintain-brand-consistency/ eConnections – A digest for event exhibit professionals Mon, 30 Apr 2012 17:45:12 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mc2talks.mc-2.com/2012/01/maintain-brand-consistency/comment-page-1/#comment-315 Deborah R Herr Tue, 10 Jan 2012 18:50:43 +0000 http://mc2talks.mc-2.com/?p=2336#comment-315 This article is right on the mark. It always amazes me to see established brands that choose not to carry their branding through to the trade show floor. Or to see brands that speak to a trade audience with consumer materials and messages. To be successful, a trade show presence must adhere to marketing "rules" and guidelines. This takes thought and planning the same way a consumer advertising or promotion plan does. This article is right on the mark. It always amazes me to see established brands that choose not to carry their branding through to the trade show floor. Or to see brands that speak to a trade audience with consumer materials and messages. To be successful, a trade show presence must adhere to marketing “rules” and guidelines. This takes thought and planning the same way a consumer advertising or promotion plan does.

]]>