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Associations

American Marketing Association (AMA)

Association for Integrated Marketing (PMA)

Association of Briefing Program Managers (ABPM)

Business Marketing Association (BMA)

Center for Exhibition Industry Research (CEIR)

The Center for Hospitality Research (CHR)

CMO Council

Convention Industry Council (CIC)

Corporate Event Marketing Association (CEMA)

Exhibitor Appointed Contractor Association (EACA)

eMarketing Association

Exhibit Services & Contractors Association (ESCA)

Event Marketing Institute (EMI)

Exhibit Designers & Producers Association (EDPA)

The Global Association of the Exhibition Industry

Healthcare Convention & Exhibitors Association (HCEA)

International Association of Exhibitions and Events (IAEE )

International Center for Exhibitor and Event Marketing

The International Association of Hispanic Meeting Professionals (IAHMP)

International Federation of Exhibition and Event Services (IFES)

International Special Events Society (ISES)

Meeting Professionals International (MPI)

Mobile Marketing Association

Professional Convention Management Association (PCMA)

Sales Lead Management Association

Society of Independent Show Organizers

Tradeshow Help

UFI

Word of Mouth Marketing Association (WoMMA)


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  • The High Potential Trade Show Marketer

    Keynote Address by Ed Jones at MC² sponsored CTSM Graduate Dinner EXHIBITOR2012.

  • Metrics & More

    • Your staff is essential to obtaining, measuring and reporting great ROI on your events.

      by Ed Jones Measurement Tip 12 It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well? You are now leaving the MC² blog. MC² does not control the Read more »

    • Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

      by Ed Jones Measurement Tip 11 In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible Read more »

  • City Spotlight

    Tempe, AZ

    Things to do

    Overview

  • Green Tip

    Take less staff. Use local professional trade show presenters. They live in the city you are exhibiting in and will leave a smaller travel footprint.

  • Complimentary White Paper

    The Generational Marketing Balancing Act

    Generational Marketing White Paper Find out how marketers can reach Boomers, GenX'ers, and Millenials with digital marketing options that make sense Download our white paper: "The Generational Marketing Balancing Act."

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