by Ed Jones Measurement Tip 8 Understanding the Critical Success Factors for Event ROI 1) The right participants, 2) the right messages and 3) the right action are the three essential elements of any successful marketing event. Getting these right will deliver a positive return Read more »
by Ed Jones Measurement Tip No. 7 A great tool for conveying the value of your marketing events is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the Read more »
by Ed Jones Measurement Tip #6 I have often said that the sales team is the primary customer of the marketing team. The marketing function is primarily focused on creating sales opportunities and improving the probability of sales for the company. This is for good Read more »
by Ed Jones Measurement Tip #5 Although ROI and efficiency measurements are important, customer feedback on the value and effectiveness of your events may be the most valuable information you can get. Events are communication and engagement tools with the goal of gaining specific, desirable Read more »
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The Power of Proprietary Events
Deliver high-value experiences to customers. Learn how proprietary events leverage the power of partnership.
Download our article: "The Power of Proprietary Events."
