Is your conference an expense or an investment?
by Ed Jones
Many organizations regard their conference as a necessary expense, one that serves to educate customers to be successful in using products or influences employees to do a better job. Having evaluated and measured a variety of conferences, we have found something very different.
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by Ed Jones
Measurement Tip #23
You have heard it repeated that your exhibit staff accounts for roughly 80% of your success as an exhibitor. But what are the actual accomplishments that result from a well trained staff? These outcomes provide not only a measurement set but also a serve as planning guide for your staff training.
by Ed Jones Measurement Tip #22 I have attended too many events where the host could provide little if any detail about who participated. This is quite often the case with trade show and exhibit marketing. So, why is this so important? Attracting an adequate number of targeted participants is the single most important factor in success or failure of Read more »
How does anyone determine the success and ROI of a party, networking event or even a golf outing held during a conference or trade show?
by Ed Jones Measurement Tip #21 Hospitality and other ancillary events abound at trade shows and conferences. Most of the ones I have attended were not planned to deliver much in the way of ROI. However, it is quite practical for receptions, mixers, networking events and even golf outings to produce important and valuable accomplishments for your company and to Read more »
by Ed JonesMeasurement Tip 20 Can you believe it? It’s show time in 2013! As you read this, many of you are already on the show floor, enthusiastic that your event marketing program will be a success this year. That success rests largely on how effective your plans are for each show.Here are six simple steps that will prepare exhibit Read more »
by Ed Jones
Measurement Tip 19
How Events Can Help Solve Problems and How You Might Increase Your Own Value in the Process
Right now, smart event marketing managers are making recommendations for program changes that will protect their companies. Are you prepared to make the right recommendations for your company for 2013?
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by Ed Jones Measurement Tip #18 Characteristics of a very successful trade show marketing program A client recently asked me to detail the characteristics of the company’s trade show program that set it apart from others in its industry. So I am sharing these as a checklist that you might use to evaluate your own progress and the sophistication of Read more »
by Ed Jones Measurement Tip #17 A recent study of CEOs by The Fournaise Marketing Group revealed that a sizeable majority of CEOs perceive that B2B Marketers have “started (wrongly) to focus on performance indicators that are actually not theirs, such as prospect conversions and revenue.” This should be an important revelation to event marketers. Marketing must focus and grade Read more »
by Ed Jones Measurement Tip #16 The first thing asked when the show closes and the team returns home is, “How did we do?” Many times the answers must be based upon basic observations and gut feelings such as “Did we have a lot of visitors?” “Did we get a lot of interaction?” and “Did we collect a lot of Read more »
Start Your Measurement Before the Event Even Begins – Forecasting is an Essential Planning Tool and Can Pay Big Dividends
by Ed Jones
Measurement Tip 15
Forecasting can make a significant difference in how your event is perceived, performs and is evaluated.
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How to Relate Objectives, Success and Measurement Around Three Factors that Will Make or Break the ROI on Your Event
by Ed Jones Measurement Tip 14 In my classes, I teach “Three Critical Success Factors” essential for trade show return on investment. These factors also provide the template for a compelling set of measures of regarding what is most important and what will surely be of interest to your top management. You are now leaving the MC² blog. MC² does Read more »
This month celebrates a one year of Ed Jones as contributing editor to eConnections. His tips provide practical information that you can use in your trade show marketing. Thanks, Ed, for helping make eConnections a valuable source to the event community. View past year’s tips.
by Ed Jones Measurement Tip #13 One year ago I began this series of measurement tips with the theme of “How to become a manager of the business (not just of the events) by achieving and reporting accomplishments that address the profit equation of your organization.” I sincerely hope that most of your have found ways to do just that Read more »
by Ed Jones
Measurement Tip 12
It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well?
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