Streamline your events and improve attendee engagement by Kate Mulcrone – Successful Meetings QR — quick response — codes are kind of like updated bar codes. You’ve probably seen them in print ads — those black-and-white patterned boxes smartphones scan and take you to company Read more »
What you need to know to get started
by Linda Chandler – expoweb.com
Every exhibit and event professional is asked to prove the worth of holding or attending a show. Sometimes, it can be a difficult thing to do. But by using an audience response system, you can get accurate demographics on attendees, their input on your participation and more.
Is it time for you to introduce new techology to your meetings tool kit?
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According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy. “How to get what you came for at a Trade Show” outlines steps to maximize attending a trade show on behalf of your company.
Also see our companion booklets “Top 5 Reasons to Exhibit Now” for marketing executives
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