Do you know the solution? by Anthony Balderrama – theworkbuzz.com When many people first venture into the social media realm, they measure their success by the number of people who visit their site. But merely having people stop by for a look-see doesn’t mean you Read more »
Or just lots of ‘likes?’ by Cristopher Levy – expoweb.com When many people first venture into the social media realm, they measure their success by the number of people who visit their site. But merely having people stop by for a look-see doesn’t mean you Read more »
Three more techno tools that are transforming your world by Charles Pappas – EXHIBITOR The technology world is changing the way America does business. And that includes the members of the exhibit/event industry. So, what’s new for 2012? How about novel ways to attract and Read more »
Why thinking small can pay off by D. Benson Tesdahl – Successful Meetings Ordering a block of rooms is a balancing act. You may tend to overbook just to keep yourself from scampering around trying to find places for people to sleep. But if you Read more »
How to get the info you really need by Bob Milam – EXHIBITOR Participating — or putting on an event — has one goal above all others: getting those all-important leads. But why is it that so often, after your best efforts, those leads aren’t Read more »
Stop that! by Gary Saxer – EXHIBITOR You’ve worked for months getting ready for a big event. Your boss is pressing you to get as many of those all-important leads as you can. And whenever a visitor comes to your booth, you’re happy to talk Read more »
Factors you need to consider at a show
by Bill Mickey – expoweb.com
When you organize a show, the experience everyone takes away from it is critical. Wi-fi has become a major way of ensuring the best experience, allowing exhibitors and attendees to leverage social media and lead retrieval. But with the increased usage of a variety of mobile devices, how can you allow everyone to stay linked without maxing out your show’s telecommunications capacities?
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Understanding each attendee’s business challenges
by Bill Mickey – expoweb.com
Today, you have a variety of means to attract attendees to your show — mail, email, telemarketing and social media, to name a few. Each of them can be useful under the right circumstances. But how do you know which to use and when? And what role does segmentation play in the equation?
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A bad one can send you packing
by Bob Milam – EXHIBITOR
Whenever you participate in a trade show, you have to vie for the attention of every attendee. Sometimes, you might be tempted to stand in an aisle and yell, “Pick me! Pick me!” But you really need to let those big words on your back wall do the talking for you. That’s why what those lines say and how they said it are so darned important.
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The rise of free or very low cost meetings/trade show software
by Corbin Ball – corbinball.com
If you’re like most exhibit and event professionals, you realize using technology for a meeting or trade show isn’t really a choice; it’s a necessity to make the most of your participation. But how can you afford software tools on your budget? Fear not, there are many low-cost, or even free, software options.
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Planning a boffo in-booth presentation
by Candy Adams – EXHIBITOR
A booth presentation can be a scary thing for a lot of people. In fact, public speaking is consistently listed as one of the top phobias among adults. But you can take the away fear and put on a presentation people actually flock to instead of drifting away. How? By planning wisely.
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Improving lead retrieval before, during and after events
by Lee Ann Murphy – expoweb.com
Throw away the pens and pencils, the legal pads and the Post-It notes. Ditto for the paper name-tags, scannable attendee badges and business cards. Thanks to digital advancements, you can take lead retrieval to new heights before, during and after your next event. The trick is determining which is right for you.
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