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Tag: "booth"

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Trade Show Exhibit Booth Staffing Tips
October 28th, 2010

Trade Show Exhibit Booth Staffing Tips

A professional, friendly staff makes your booth a hit
by Steve Booth – The Free Library
You spend a lot of money getting your booth ready, paying for transportation and ponying up exhibit fees. But without properly trained, professional staff to man your exhibit, you could be courting disaster. What are the 10 most important things you can do to have a boffo staff?
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Six Stupid Questions
October 27th, 2010

Six Stupid Questions

What to include in an RFP for an exhibit house
by Brian Todd – EXHIBITOR
Your booth needs to be reworked, or miracles of miracles, you’re ready for a new one. You have a basic idea of what you’re looking for and how much you can spend, but no exhibit house to help you. The RFPs you send out are crucial to finding the right partner for you. But what questions do you need to ask?
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Trying to Keep Your Booth Effective with Less Staff?
September 28th, 2010

Trying to Keep Your Booth Effective with Less Staff?

Outsourcing may be right for you
by Mark Jacoby – EXHIBITOR
In years past, maybe you were allowed to take five people with you to an event. But then, the number was trimmed, and trimmed again, as travel costs became a bigger factor. Yet, upper management still wants to see the same kind of ROI your booth has always generated — or even better results. How can you do more with fewer people from your company to help you? Maybe it’s time to find ways to make outsourcing work for you.
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Get Your Act Together
August 26th, 2010

Get Your Act Together

Planning a boffo in-booth presentation
by Candy Adams – EXHIBITOR
A booth presentation can be a scary thing for a lot of people. In fact, public speaking is consistently listed as one of the top phobias among adults. But you can take the away fear and put on a presentation people actually flock to instead of drifting away. How? By planning wisely.
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  • The High Potential Trade Show Marketer

    Keynote Address by Ed Jones at MC² sponsored CTSM Graduate Dinner EXHIBITOR2012.

  • Metrics & More

    • Your staff is essential to obtaining, measuring and reporting great ROI on your events.

      by Ed Jones Measurement Tip 12 It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well? You are now leaving the MC² blog. MC² does not control the Read more »

    • Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

      by Ed Jones Measurement Tip 11 In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible Read more »

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