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Tag: "trade shows"

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Techno Trio
April 30th, 2012

Techno Trio

The future is now by Charles Pappas – EXHIBITOR Trade shows are known for launching new technologies, things that may have seemed impossible just a few years ago. At the same time, many of these technologies, once adopted, drive the innovative ways that conferences, meetings Read more »

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Meeting Trends for 2012
February 19th, 2012

Meeting Trends for 2012

What’s hot and what’s not by Agatha Gilmore and Kinley Welly – successfulmeetings.com The one constant in the events/exhibit industry is change. And 2012 is a year that will be filled with new trends and developments. Among them will be session formats, the destination selection Read more »

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10 Steps to Saving Your Meeting’s Online Reputation
August 05th, 2011

10 Steps to Saving Your Meeting’s Online Reputation

Ways to address negative social media comments by Sue Hatch – Meetings Net “This show was a dud.” “What a waste of time and money.” “I’ll never go to that event again.” With social media, these aren’t just comments attendees might make to friends and Read more »

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Are You Spending Time With Every Show Visitor?
August 04th, 2011

Are You Spending Time With Every Show Visitor?

Stop that! by Gary Saxer – EXHIBITOR You’ve worked for months getting ready for a big event. Your boss is pressing you to get as many of those all-important leads as you can. And whenever a visitor comes to your booth, you’re happy to talk Read more »

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The Missing Freight Maze
June 29th, 2011

The Missing Freight Maze

Six steps for tracking it down by Candy Adams – EXHIBITOR You’ve worked for months, getting everything together for a big show. You’ve found the right shipping company, prepared the paperwork far in advance and dotted all the I’s and crossed all the T’s. But Read more »

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Supercharge Your Show Surveys
June 28th, 2011

Supercharge Your Show Surveys

Help attendees and exhibitors tell you how they really feel by Stephanie Selesnick – expoweb.com Today, upper management wants to see the ROI from every trade show or event you participate in. Surveys can be a great way to get some of the information you Read more »

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Don’t let Your Budget Hold You Back
June 06th, 2011

Don’t let Your Budget Hold You Back

Elegant events for less by Dabney Bixel – Meetings Net Holding an event is a great way for you to put your company’s “best foot forward.” You want your attendees to see your company as successful, an entity they want to do business with. And Read more »

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12 Steps to Press Success
June 03rd, 2011

12 Steps to Press Success

Getting noticed by the media at trade shows by Lena Valenty – EXHIBITOR You go to trade shows and events to be noticed by attendees. But getting the word out about your company and its products or services to non-attendees is just as important, if Read more »

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Trade Show Staffing Strategies
January 24th, 2011

Trade Show Staffing Strategies

The perfect nurturing and numbers
from Trade-Show-Advisor.com
Being successful at a trade show depends largely on one key factor: Having the right people in your booth so attendees are greeted promptly, enthusiastically and with the information they need about your company and its products. But how can you have all-star booth personnel when you don’t have sufficient staff of your own?
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  • The High Potential Trade Show Marketer

    Keynote Address by Ed Jones at MC² sponsored CTSM Graduate Dinner EXHIBITOR2012.

  • Metrics & More

    • Your staff is essential to obtaining, measuring and reporting great ROI on your events.

      by Ed Jones Measurement Tip 12 It is a demonstrated fact that a well-trained staff delivers higher event payback. Did you know they are essential to measuring and reporting your results as well? You are now leaving the MC² blog. MC² does not control the Read more »

    • Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

      by Ed Jones Measurement Tip 11 In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible Read more »

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    Take less staff. Use local professional trade show presenters. They live in the city you are exhibiting in and will leave a smaller travel footprint.

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