Any member of a sales team who has never been to an actual trade show before needs to understand that sales on the show floor are unlike sales back at the office or on the road. To help a key salesperson adjust to show floor […]
As any experienced trade show professional can tell you, a great first day can happen more often than not. Every show, you walk in with the plan—a laundry list of things that you want to accomplish at this big event—and wouldn’t you know it, the […]
There has perhaps never been a more affordable way for exhibitors to leave a lasting impression on those who visit their displays. The iPhone X can impact your next event for a number of compelling reasons.