E•Connections

For exhibit and event professionals  

MC² Insights

Boosting ROI with Events

Boosting Marketing ROI with Events

Now there’s more proof that you can boost your return on investment (ROI) by hosting events. According to the Harvard Business Review Analytic Services and Splash, ROI can be directly correlated to event marketing. The latest HBR report, “The Event Marketing Evolution: An Era of […]


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