How To Get What You Came For at a Trade Show
According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy. “How to get what you came for at a Trade Show” outlines steps to maximize attending a trade show on behalf of your company.
Also see our companion booklets “Top 5 Reasons to Exhibit Now” for marketing executives