For exhibit and event professionals  

How To Get What You Came For at a Trade Show

March 27, 2010 By Editor

According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy. How to get what you came for at a Trade Show” outlines steps to maximize attending a trade show on behalf of your company.

Also see our companion booklets Top 5 Reasons to Exhibit Nowfor marketing executives


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