How to Look Authoritative
When you feel anything but
by Olivia Mitchell, Presentation Trainer
Having to deliver a presentation to people who are older than you, more important than you or more expert than you can make you doubt yourself. To look more credible and authoritative, do the opposite of what a person lacking in confidence would do. Typically, they would:
- compare themselves unfavorably to other people
- be shy about meeting people
- stand behind a lectern or as far away as they can from the audience
- stand stiff and frozen or move in a fidgety, uncontrolled way
- Not look anybody in the eye or shift quickly from person to person.
- rush through their presentation as quickly as possible
Here are some tips to help you do the opposite and look credible and authoritative:
1. Focus on what you know
Don’t compare yourself to people in the audience who may know more than you. There’s always the potential for other people to know more about a topic than you, so this is a losing battle. Focus on why you’ve been asked to speak — your expertise or knowledge. For more on speaking to experts, see this post The four secrets to speaking with experts in the room.
2. Chat to the VIPs
Behave as if you’re the host or hostess of a party. Welcome people as they come in and make a point of chatting to people whom you perceive as important or find intimidating. This will turn them into human beings in your eyes rather than objects of awe. And that will make it easier for you when you start your presentation. You’ll also build your credibility in their eyes.
3. Have someone else introduce you
Find someone that your audience respects to introduce you. This has two benefits:
- Someone else, rather than you, talking about your expertise and qualifications will establish your credibility more effectively.
- Listening to the credibility-building introduction just before you get up to speak will give you a confidence boost.
However, you should write the introduction for them. For more on how to do this, read this post How to establish your credibility without bragging. In it, I outline the research showing it’s more effective to have someone else introduce you and also step you through how to write the introduction. Denise Graveline also has great advice on establishing your credibility before you start your presentation: “How do I establish credibility as a speaker when my age and looks work against me?”
4. Claim your space
Start your presentation with a black slide. Stand at the center of the stage, close to the audience. This is the most powerful position to talk from. By standing in this position, with no distracting slide, you’ll look confident and credible.
5. Stand square
Whenever you’re standing still, stand square to the audience with your feet slightly apart. If you’re presenting with PowerPoint, beware the “PowerPoint angle” — that’s when the presenter stands with their body permanently angled toward the screen.
6. Own the stage
But don’t stand still all of the time, move around the stage as if you own it. For example, move towards the person you’re talking to. Move to the screen when you want to point something out. Moving has multiple benefits:
- makes you look confident
- helps dissipate your nervous energy
- the large movements cover up the small movements (i.e., shaking)
For more ideas on moving such as mapping your structure, showing a timeline and picking a storytelling spot, check out this post 9 ways to use space in your presentation.
7. Keep your hands apart
Clasping your hands together looks like pleading and also stops you from gesturing. Gesturing is a natural part of speaking so if you just keep your hands apart they will naturally start to gesture to support your points.
8. Finish your sentences
Does the pitch of your voice go up at the end of a sentence, as if you were asking a question? This makes you sound as if you’re asking for approval and so makes you seem less authoritative. The reason for this problem — called a high rising terminal or uptalk — may be because you’re thinking of what you want to say next and so you’re not focusing on finishing your current sentence. The way to get rid of the high rising terminal is to consciously finish each sentence. Your voice will automatically come down in pitch and you will sound more authoritative.
9. Make eye connection
Instead of eye contact, make eye connection. Eye contact has you flitting between people. That’s less authoritative. Making eye connection means speaking to a person until you have made a genuine connection with them. Holding of your eye contact in this way will make you look more authoritative.
Authoritative speakers often talk in a style of speaking I call “chunking”. They speak in short bursts of words with silence in between. A chunk of words can be a phrase or a short sentence. Listen to Tony Blair in this segment:
An awesome benefit of chunking is that you’ll stop using filler words such as um's and ah's.
11. Take your time
Don’t rush through your presentation. Rushing looks like you just want to get off the stage as quickly as possible (which might be true, but don’t let the audience see that!). Think of getting your message through not just getting through your message. Taking your time is not the same as going slowly. Don’t slow down — you’ll lose energy. Instead chunk.
12. Appreciate the applause
Don’t run away as soon as you’re done!