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Sprechen Sie Trade Show?

January 7, 2011 By Editor

A guide to confusing trade show jargon
by Candy Adams – EXHIBITOR

For most new event and exhibit professionals, the industy lingo goes from confusing to downright baffling. And guess what? Even if you've been on the trade show floor for years, new terms can have you scratching your head, too. Here's  a quick guide to help you with some of the most confusing trade show jargon.

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