For exhibit and event professionals  

A Tactical Road Map to Attendee Promotion

February 24, 2011 By Editor

Understanding each attendee's business challenges
by Bill Mickey – expoweb.com

Today, you have a variety of means to attract attendees to your show — mail, email, telemarketing and social media, to name a few. Each of them can be useful under the right circumstances. But how do you know which to use and when? And what role does segmentation play in the equation?

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