E•Connections

For exhibit and event professionals  

A Tactical Road Map to Attendee Promotion

February 24, 2011 By Editor

Understanding each attendee's business challenges
by Bill Mickey – expoweb.com

Today, you have a variety of means to attract attendees to your show — mail, email, telemarketing and social media, to name a few. Each of them can be useful under the right circumstances. But how do you know which to use and when? And what role does segmentation play in the equation?

You are now leaving the MC² blog. MC² does not control the content of the destination Web site. To view the article, please click below.

[ Read original article ]








Comments

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Review Privacy Policy here

Close