E•Connections

For exhibit and event professionals  

Quick Response Codes

April 29, 2011 By Editor

Using them to enhance the customer experience
by Jason Taylor – Business Insider

You don't participate in an event just to make an appearance. You want to stand out from the crowd and create a good impression, so attendees want to do business with you. To accomplish these goals, you must give attendees an event experience to remember. How do quick response codes fit into this equation?

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