E•Connections

For exhibit and event professionals  

12 Steps to Press Success

June 3, 2011 By Editor

Getting noticed by the media at trade shows
by Lena Valenty – EXHIBITOR

You go to trade shows and events to be noticed by attendees. But getting the word out about your company and its products or services to non-attendees is just as important, if not more so. That's why grabbing the media's attention at a show or event is so important. But how do you do it?

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