E•Connections

For exhibit and event professionals  

Gather and share information that will satisfy your internal customer – Sales.

July 5, 2011 By Editor

by Ed Jones Measurement
Tip #2

The sales team is the internal customer of the marketing function. Marketing is employed to generate sales opportunities and to increase the probability of sales. These same objectives apply to a marketing event. So, what information can you supply that will be valuable for the sales team?

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