E•Connections

For exhibit and event professionals  

Are You Spending Time With Every Show Visitor?

August 4, 2011 By Editor

Stop that!
by Gary Saxer – EXHIBITOR

You've worked for months getting ready for a big event. Your boss is pressing you to get as many of those all-important leads as you can. And whenever a visitor comes to your booth, you're happy to talk about your company's product or service. It seems like the thing to do. So, why is it actually a bad idea to spend time with every person who stops by?

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