E•Connections

For exhibit and event professionals  

To determine marketing success, you should identify and report these exhibit metrics:

August 6, 2011 By Editor

Ed Jones
Measurement Tip #3

To determine marketing success, you should identify and report these exhibit metrics: 1) who visited, 2) why they came, 3) what they learned and 4) what your visitors plan to do as a result of their visit.

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