E•Connections

For exhibit and event professionals  

The Leading Edge

September 7, 2011 By Editor

Why filling fishbowls with business cards doesn't cut it anymore
by Anna Huddleston – EXHIBITOR

Trade shows and events aren’t places you go to just to present your company’s products. They’re where you go to get those all-important leads upper management is looking for. But your work doesn’t stop there; you also have to qualify, distribute and follow up on your leads. To do all this, you need an effective lead management program. Which one is right for you?

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