For exhibit and event professionals  

Trade Shows can be about more than leads and sales.

September 5, 2011 By Editor

by Ed Jones
Measurement Tip #4

Cost-savings tactics such as negotiating with new suppliers, reducing travel, recruitment and generating press lower the cost of doing business for your company.  And reducing cost makes a dollar-for-dollar impact on profitability.  Measure and report the savings as an element of event ROI.

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