E•Connections

For exhibit and event professionals  

QR Codes and You

October 9, 2011 By Editor

Streamline your events and improve attendee engagement
by Kate Mulcrone – Successful Meetings

QR — quick response — codes are kind of like updated bar codes. You've probably seen them in print ads — those black-and-white patterned boxes smartphones scan and take you to company websites or videos. But these handy little codes can be used for much more, especially for exhibitors and show organizers. Are you ready to jump on the QR bandwagon?

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