For exhibit and event professionals  

Understanding the Critical Success Factors for Event ROI

January 9, 2012 By Editor

by Ed Jones

Measurement Tip 8

Understanding the Critical Success Factors for Event ROI

1) The right participants, 2) the right messages and 3) the right action are the three essential elements of any successful marketing event. Getting these right will deliver a positive return on your event investment and provide you with results you can measure.

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