E•Connections

For exhibit and event professionals  

Illegible Leads

February 19, 2012 By Editor

How to get the info you really need
by Bob Milam – EXHIBITOR

Participating — or putting on an event — has one goal above all others: getting those all-important leads. But why is it that so often, after your best efforts, those leads aren’t followed up? Perhaps the problem isn’t in the sales department but in the lack of information your leads provide. Is there a better lead form you should use?

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