E•Connections

For exhibit and event professionals  

“The Customer is King” and Customer Relationship Management Provides Substantial Return on Your Event Investments

March 5, 2012 By Editor

by Ed Jones

Measurement Tip 10

I hear exhibitors criticized for wasting trade show and event marketing dollars on existing customers.  In my opinion, nothing could be more wrong. In fact, this is one of the most valuable aspects of event marketing.

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