E•Connections

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Capture Real Time Event Performance Input from Customers, Prospects and Staff Using Simple Tools

April 1, 2012 By Editor

by Ed Jones

Measurement Tip 11

In previous measurement tips I have discussed the importance of gathering feedback from both customers and prospects, as well as from the event staff. Using SMS programming and a short code (think American Idol voting style), it is possible to gather real, instant input from a variety of people.

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