E•Connections

For exhibit and event professionals  

Do You Have a Facebook Community?

April 4, 2012 By Editor

Or just lots of ‘likes?'
by Cristopher Levy – expoweb.com

When many people first venture into the social media realm, they measure their success by the number of people who visit their site. But merely having people stop by for a look-see doesn’t mean you have a real “community,” and that’s what you should be aiming for. What are the steps you can take to engage your visitors, and maybe, just maybe, actually have your site content go viral, too?

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