For exhibit and event professionals  

Four Features of a Bad Strategic Plan

May 5, 2012 By Editor

And what to do about them
by Josh Nuttall – cmoe.com

As an event/exhibit professional, one of your key skills is organization. Hand-in-hand with this goes your ability to create plans, which requires strategic thinking. And that’s where some people may fall short. Do you know what a bad strategic plan looks like? Do you know what it takes to make a bad plan better?

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