For exhibit and event professionals  

A Year of Measurement Tips – A Review of Fundamental Concepts for Positive Event ROI!

June 4, 2012 By Editor

by Ed Jones
Measurement Tip #13

One year ago I began this series of measurement tips with the theme of “How to become a manager of the business (not just of the events) by achieving and reporting accomplishments that address the profit equation of your organization.”  I sincerely hope that most of your have found ways to do just that using some of the ideas and examples I have provided this past year.

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