E•Connections

For exhibit and event professionals  

Experiential Marketing

July 2, 2012 By Editor

What part of it aren't brands getting?
from hotcow.com

Experiential marketing is a relatively new concept, but it can be a powerful tool in driving new business to your company. What is experiential marketing? Basically, it provides ways for your attendees to experience or immerse themselves with your brand so they take away or understand the message or story you want to convey. How and where in your marketing mix should you use it to your best advantage?

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