For exhibit and event professionals  

How to Relate Objectives, Success and Measurement Around Three Factors that Will Make or Break the ROI on Your Event

July 3, 2012 By Editor

by Ed Jones
Measurement Tip 14

In my classes, I teach “Three Critical Success Factors” essential for trade show return on investment. These factors also provide the template for a compelling set of measures of regarding what is most important and what will surely be of interest to your top management.

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