For exhibit and event professionals  

The Battle for Attendees

July 1, 2012 By Editor

Strategies to put you on the winning side
by Andrea Doyle – successfulmeetings.com

Each year, attendees have hundreds of shows to choose from. That means that if you want to increase your numbers, you have to differentiate yourself from the crowd and give people some real reasons to come to your event as opposed to another. Some things to consider are what’s most important to your target audience and keeping down prices. What are the other important factors that come into play?

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