E•Connections

For exhibit and event professionals  

Win Lose or Draw, How Do You Know if Your were Successful?

September 4, 2012 By Editor

by Ed Jones

Measurement Tip #16

The first thing asked when the show closes and the team returns home is, “How did we do?” Many times the answers must be based upon basic observations and gut feelings such as “Did we have a lot of visitors?” “Did we get a lot of interaction?” and “Did we collect a lot of leads?”.

Read Ed’s original article.

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