For exhibit and event professionals  

What does success look like?

November 13, 2012 By Editor

by Ed Jones
Measurement Tip #18

Characteristics of a very successful trade show marketing program

A client recently asked me to detail the characteristics of the company’s trade show
program that set it apart from others in its industry. So I am sharing these as
a checklist that you might use to evaluate your own progress and the
sophistication of your program.

Read Ed’s original article.

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