Six Straight Forward Steps for Banner Trade Show and Event Marketing Results in 2013
by Ed Jones
Measurement Tip 20
Can you believe it? It’s show time in 2013! As you read this, many of you are already on the show floor, enthusiastic that your event marketing program will be a success this year. That success rests largely on how effective your plans are for each show.
Here are six simple steps that will prepare exhibit managers and their extended teams to deliver increased performance and measurable results their companies are looking for through effective planning.