For exhibit and event professionals  

How does anyone determine the success and ROI of a party, networking event or even a golf outing held during a conference or trade show?

February 5, 2013 By Editor

by Ed Jones
Measurement Tip #21

Hospitality and other ancillary events abound at trade shows and conferences. Most of the ones I have attended were not planned to deliver much in the way of ROI. However, it is quite practical for receptions, mixers, networking events and even golf outings to produce important and valuable accomplishments for your company and to expand the value derived from participation in the main marketing event or trade show. Here is how …


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