For exhibit and event professionals  


February 8, 2013 By Editor

Then control your frequency
by Cristopher Levy – EXPO

Getting attendees to come to your show or an event where you’ll be exhibiting is crucial to the success of your endeavor. But how often you go about encouraging your potential visitors to make an appearance is a tricky business. How do you know the right number of times to contact them over a given period of time?

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