A Before-and-After Scenario
Why pre- and post-show activities are so important
by Michael Hughes – Expo
What happens on the show floor is crucial to your success. For that reason, most exhibit and event professionals spend a great deal of time planning for those precious hours when visitors will be at a venue. And that’s OK, if you remember what goes on before and after an event helps determine your success as well. What areas should you concentrate on, and why?