For exhibit and event professionals  

Could Just Knowing Who Attends Your Event Be the Most Important Measure of Success?

March 2, 2013 By Editor

by Ed Jones
Measurement Tip #22

I have attended too many events where the host could provide little if any detail about who participated. This is quite often the case with trade show and exhibit marketing. So, why is this so important? Attracting an adequate number of targeted participants is the single most important factor in success or failure of a marketing event (or any event for that matter). Read more.


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