For exhibit and event professionals  

Measurement Tip #24

May 9, 2013 By Editor

Is your conference an expense or an investment?
by Ed Jones

Many organizations regard their conference as a necessary expense, one that serves to educate customers to be successful in using products or influences employees to do a better job. Having evaluated and measured a variety of conferences, we have found something very different.

Read full article.


Write a Reply or Comment

Your email address will not be published. Required fields are marked *