Meetings That Make Sense
Ways to make sure your events appeal to your attendees
by Christopher Kelly and Ryan Simonetti – Successful Meetings
A successful event is much more than just a collection of exhibitors in a large, enclosed space. It’s an experience, one that appeals to all your attendees’ senses. Plus, it meets the needs of exhibitors, sponsors and other people working the event. What are the key elements you should consider — and how do you get them right?