E•Connections

For exhibit and event professionals  

The Social Strategy

June 9, 2013 By Editor

Making social media work for you
by Lena Valenty – EXHIBITOR

Tools like Facebook, Twitter and LinkedIn can help you boost your trade show marketing programs. But using them isn’t as simple as getting an account and sending out messages; you need to clearly define your goals and not just determine your target audience but listen to them as well. So, where should you begin?

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