E•Connections

For exhibit and event professionals  

More Effective Lead Management and Measurement

July 3, 2013 By Editor

CRM ConceptEstablishing a plan that works
by Michael Hughes – Expo

The days of companies exhibiting at an event solely to establish a presence are long gone. Today, the focus is on potential sales, and that makes lead management and measurement primary concerns for every exhibitor. What does it take to build a successful plan that will address both of these?

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