For exhibit and event professionals  

Measurement Tip #27

August 12, 2013 By Editor

Three questions to ask at your next show.
by Ed Jones

Next time you take a stroll through a trade show exhibit hall, ask yourself, “Can I tell what these companies do by looking at their exhibits.” Better yet, “What is their primary selling proposition?” And, “Can I spot a clear message that is strong enough to compel a prospect to actually enter their booth?

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