For exhibit and event professionals  

Putting on an Effective Trade Show

August 13, 2013 By Editor

strategyWhat strategies should you use?
by Ken Krogue – Forbes

Putting on a trade show or other event that delivers the kind of results you’re aiming for is a difficult, detail-laden task. As the organizer, you’re required employ a range of skills and strategies. What are they, and how can you use them to your best advantage?

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