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The Generational Marketing Balancing Act:

September 9, 2013 By Editor

Marketing BalanceNow We Are Six
by Cassandra Henning, managing partner, Global Matters, Inc.

Marketing has always been a balancing act, but today’s marketing professionals seem to have more than their fair share to contend with. Not only are they walking a tightrope of diminishing budgets and increasing expectations, they’re simultaneously juggling their resources to reach a complex and constantly changing marketplace in the midst of a fast-moving digital revolution.

“The Generational Marketing Balancing Act” examines how our digital connections span six generations and which age groups use which digital media and how.

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