For exhibit and event professionals  

The Generational Marketing Balancing Act:

September 9, 2013 By Editor

Marketing BalanceNow We Are Six
by Cassandra Henning, managing partner, Global Matters, Inc.

Marketing has always been a balancing act, but today’s marketing professionals seem to have more than their fair share to contend with. Not only are they walking a tightrope of diminishing budgets and increasing expectations, they’re simultaneously juggling their resources to reach a complex and constantly changing marketplace in the midst of a fast-moving digital revolution.

“The Generational Marketing Balancing Act” examines how our digital connections span six generations and which age groups use which digital media and how.

Register for complimentary white paper.


Write a Reply or Comment

Your email address will not be published. Required fields are marked *

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Review Privacy Policy here