The Generational Marketing Balancing Act:
Marketing has always been a balancing act, but today’s marketing professionals seem to have more than their fair share to contend with. Not only are they walking a tightrope of diminishing budgets and increasing expectations, they’re simultaneously juggling their resources to reach a complex and constantly changing marketplace in the midst of a fast-moving digital revolution.
“The Generational Marketing Balancing Act” examines how our digital connections span six generations and which age groups use which digital media and how.
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