E•Connections

For exhibit and event professionals  

Get the ROI You Want

October 4, 2013 By Editor

ROISeven tricks for trade show domination
by Brent Gleeson – Forbes

Why do you participate in a trade show or conference? To get leads? Promote new products? Build relationships with key customers? Whether it's one or more of these reasons, without following the proper steps you'll never get the ROI you’re hoping for. How do you plot a successful strategy?

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