E•Connections

For exhibit and event professionals  

The Right Prospects

October 25, 2013 By Editor

How to Successfully Engage With Prospects at Trade Shows

Rob Murphy, Chief Marketing Officer, MC2

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Even in a digital world, trade shows remain a powerful medium for connecting with potential and existing customers. They provide an opportunity to create personal connections, build trust and foster relationships. With thousands of prospects on the show floor, how do you ensure you are spending time with the right people and disengaging with the wrong ones? This course will answer your top questions and provide tips and techniques on how to engage with the right prospects at your next trade show.

Questions? Want more information? I welcome your comments! — Rob








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