For exhibit and event professionals  

The Charles Barkley Principle

December 2, 2013 By Editor

What he can teach you about staff training
by Bob Milam

Time To Adapt Concept.Getting staff ready to man an exhibit can be a daunting task, especially if your staffers are salespeople. Why? While they probably do their regular jobs very successfully, the techniques they use don't necessary work on the show floor. How do you get them to adapt their skills to this different sales environment?

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